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Recap Salesforce World Tour Amsterdam 2023

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Recap Salesforce World Tour Amsterdam 2023


Recently we attended the THE Salesforce event in the Netherlands. For us as Salesforce partner, this World Tour was a great opportunity to meet other partners, attend inspiring sessions and stay up to date on developments within Salesforce.

From 100procent we were well represented, each of us with our own expertise, interests and purpose. For example, Campaign Developer Marin attended Beerwulf’s session on hyperpersonalization. We already use Marketing Cloud for this for many of our clients. This allows our clients to send successful campaigns to their recipients, fully focused on personal preferences and needs. Nice to hear and see how others approach hyperpersonalization.


Marin Jansma, Marketing Cloud expert at 100procent

Marketing Cloud expert Marin

Founder & Managing Director 100procent Rick de Wit says: “Salesforce’s AI + Data + CRM approach is an interesting one. This thinking fits well with our methodology that we apply daily to enrich for our customers the CX that they develop for their target audience. “

Our Client Service Manager Rodger van der Maarel also attended the event and was impressed by the case about the adoption of Salesforce Marketing Cloud. And of course, there was also plenty of time for Rodger to chat here and there with other subject matter experts.

Finally, Team Lead and senior in marketing automation Bob Klein told us about this event, “I’m very curious about Salesforce’s new AI feature that makes it very easy to create a landing page. Also at 100procent we are experimenting and leveraging AI whenever possible, so we are curious to see if Salesforce will surprise us on the AI front.”

Rick Bob Rodger

From left to right: Rick, Bob and Rodger.

In short, it was a successful afternoon. We will soon be attending “YeurDreamin,” the Salesforce Community Conference in Brussels. We are happy to be part of this ambitious community! Do you want to know if Salesforce Marketing Cloud fits your strategy or are you already using it but want to expand it further? Our Marketing Cloud experts will be happy to help.

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