100% is a partner of Salesforce Marketing Cloud
100procent is a partner of Salesforce Marketing Cloud and an expert in the latest technologies, always up-to-date with the latest updates and developments.
What is Salesforce Marketing Cloud?
At 100procent, we take pride in our partnership with Salesforce Marketing Cloud, as it empowers us to add value to our clients’ marketing activities in an innovative and efficient way. What makes this collaboration so powerful is that SFMC provides us with access to advanced technologies like AI and Journey Builder, enabling us to create fully personalized customer journeys. This aligns perfectly with our vision of basing marketing campaigns on data and customer insights, resulting in improved customer engagement and higher conversion rates.
The benefits:
Personalization at Scale: With advanced segmentation and data models, companies can leverage customer data to send personalized messages at the right time and through the right channel. This enhances relevance and customer engagement.
Automated Customer Journeys (Journey Builder): Tools like Journey Builder enable marketers to set up automated, multichannel customer journeys. This ensures consistent and targeted interactions, from acquisition to retention, without requiring manual effort.
AI-Driven Insights (Einstein AI): Salesforce’s AI capabilities, such as Einstein, analyze customer behavior and predict actions, allowing companies to optimize their marketing strategies. This increases campaign efficiency by automating data-driven decision-making.
Cases
Allianz Direct
For Allianz Direct, we have provided support from the initial implementation by setting up templates and guiding the migration to Salesforce Marketing Cloud across various countries. We continue to assist the marketing team in setting up data selections and customer journeys for campaigns, and we configure data exports for dashboarding. Additionally, we develop new templates and add data to the Personalization environments. We design and build complex campaigns and have structured the process for standardized lead campaigns to ensure maximum efficiency and consistency.
Just Eat Takeaway
For Just Eat Takeaway, we developed and supported a multilingual template for 13 countries in 26 languages, including complex languages such as Hebrew (right-to-left) and Bulgarian (Cyrillic script), for both emails and CloudPages. We designed, built, and tested complex campaigns, maintaining a uniform campaign setup for most countries while the content varied significantly by country and was personalized based on different parameters for each recipient. Additionally, we support daily marketing activities by setting up emails, providing data selections, conducting in-depth campaign analyses, and delivering training to help the team become increasingly self-sufficient.
Hans Anders
For Hans Anders, we manage ongoing campaigns by carefully preparing, testing, and optimizing them for maximum impact. We build and monitor customer journeys with multiple touchpoints and provide support for adjustments to technical data processes and integrations with new systems. Additionally, we assist with daily marketing activities, such as setting up and sending marketing emails via Salesforce Marketing Cloud, enabling Hans Anders to reach its customers consistently and effectively.
Lamp en Licht
For Lamp and Licht, we provide support for daily marketing activities, including preparing and sending the weekly newsletter. We build and test automated customer journeys with multiple touchpoints, creating data selections through Automation Studio or Personalization in Salesforce Marketing Cloud. Additionally, we personalize emails with AMPscript, ensuring that the content seamlessly aligns with previous customer interactions and delivers a consistent, tailored experience.
Among others, we assist these clients with SFMC-related issues:
Innovation and Applications
Salesforce Marketing Cloud continues to evolve, making organizations agile and future-proof in the rapidly changing digital landscape. Some developments include:
Deepening AI and Machine Learning
SFMC is likely to continue developing more advanced AI features, such as Einstein. AI will be further integrated into marketing processes, enabling automated predictions, recommendations, and real-time optimization of customer journeys to be even more effective. This includes hyper-personalized content based on behavior patterns and intents.
Enhanced Customer Data Integration (CDP)
The Customer Data Platform (CDP) capabilities of Salesforce are expected to expand further. This will allow companies to better consolidate data from various sources, leading to deeper and more comprehensive customer insights and personalized experiences across all channels.
Increased Focus on Privacy and Data Security
With the rise of privacy regulations (such as GDPR and CCPA), Salesforce Marketing Cloud is likely to provide new tools for data management and protection. This will help marketers remain compliant while delivering personalized experiences.
Emphasis on Real-Time Interaction
Innovations aimed at improving real-time interaction with customers will grow. More features will enable companies to respond immediately to customer behavior or signals, such as real-time offers, push notifications, or dynamic ads that directly respond to customer actions.
Expansion of No-Code/Low-Code Capabilities
The use of no-code and low-code tools is expected to increase, allowing marketers without technical skills to create and manage complex campaigns, workflows, and automations. This democratizes advanced marketing automation and accelerates campaign execution.
These developments will make Salesforce Marketing Cloud even more powerful in automating, personalizing, and optimizing marketing campaigns.
With Salesforce Marketing Cloud and 100procent, you choose:
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We are strategists, creatives and developers, but above all, we are professionals obsessed with efficiency. We get everything out of your marketing. 100%.