MASE 2026: Is your marketing automation ready for the next era?
29th of October 2026 | Rotterdam
Marketing automation is evolving faster than ever. AI is transforming the way organisations engage customers, automate campaigns and make data-driven decisions.
At the same time, the number of platforms, tools and technologies continues to grow. Choosing the right solution and knowing how to prepare your organisation for the future has never been more challenging.
That’s why we’re hosting the Marketing Automation Software Event (MASE 2026).
A free one-day event where marketers, CRM professionals and technology leaders come together to learn from real customer cases, compare leading platforms and discover what the future of marketing automation looks like.
Why join MASE 2026?
- Hear from leading marketing automation platforms and discover how they solve real business challenges.
- Learn from inspiring customer cases and discover how organisations are successfully applying AI in marketing automation.
- Gain practical insights into AI, customer journeys, personalisation and the future of customer engagement.
- Meet marketing, CRM and digital professionals facing the same challenges as you.
- Explore the Martech Fair and speak directly with technology partners in an informal setting.
Program
Inspiring Keynote
We’ll kick off MASE 2026 with an inspiring keynote on the future of AI, marketing automation and customer engagement. Gain fresh perspectives, discover emerging trends and set the tone for an afternoon full of insights.
Customer Case
Gain insights from a leading brand that is successfully applying AI and marketing automation in practice. Discover how real business challenges were tackled, which strategic choices were made and the lessons learned along the way.
Interactive Sessions
Take part in interactive sessions where multiple marketing automation platforms tackle the same real-life business case. Compare different approaches, discover how each vendor solves the challenge and gain valuable insights into the strengths and differences of each solution.
Martech Fair
Meet leading technology partners at the Martech Fair. Explore the latest innovations, ask your questions and discover solutions that can help future-proof your marketing strategy.
Networking Drinks
Wrap up the day with networking drinks and connect with fellow marketing, CRM and digital professionals. Exchange ideas, share experiences and continue the conversation in an informal setting.
Event details
Thursday 29th of October 2026
Rotterdam (TBC)
12:30 – 18:00 
Free attendance (includes drinks & bites)
Compare. Challenge. Connect.
The future of marketing automation is being shaped today. Will you be part of it?