MASE 2026: Is your marketing automation
ready for the next era?
29 oktober 2026 | Naarden
Marketing automation is evolving faster than ever. AI is transforming the way organisations engage customers, automate campaigns and make data-driven decisions.
At the same time, the number of platforms, tools and technologies continues to grow. Choosing the right solution and knowing how to prepare your organisation for the future has never been more challenging.
That’s why we’re hosting the Marketing Automation Software Event (MASE 2026).
A free one-day event where marketers, CRM professionals and technology leaders come together to learn from real customer cases, compare leading platforms and discover what the future of marketing automation looks like.
Why join MASE 2026?
- Hear from leading marketing automation platforms and discover how they solve real business challenges.
- Learn from inspiring customer cases and discover how organisations are successfully applying AI in marketing automation.
- Gain practical insights into AI, customer journeys, personalisation and the future of customer engagement.
- Meet marketing, CRM and digital professionals facing the same challenges as you.
- Explore the Martech Fair and speak directly with technology partners in an informal setting.
Program
12:30 Arrival & Martech Fair
13:00 Welcome by Rick de Wit, Founder of 100procent
13:15 Inspirational keynote by Leontien van Moorsel
13:45 Introduction to the MASE Case Challenge
14:00 Breakout Session 1: Compare & Discover
15:00 Break & Martech Fair
15:30 Inspiration Session: AI and Marketing Automation in Practice
15:45 Breakout Session 2: Compare & Discover
16:45 Wrap-up, Networking Drinks & Martech Fair
18:00 End of the Event
Keynote: Leontien van Moorsel
At MASE 2026, we welcome four-time Olympic champion Leontien van Moorsel as our guest speaker. Drawing on her impressive career in elite sports, she will share her personal story and insights on ambition, perseverance and dealing with setbacks.
An inspiring keynote about falling down, getting back up and bringing out the best in yourself.
Four-time Olympic champion • former elite cyclist • inspirational speaker
Customer Case
Get inspired by a case study from a leading brand. Discover how they tackle challenges, which decisions they make and what lessons they have learned along the way.
Vendor Challenges
See how different marketing automation platforms approach the same real-world case. Compare solutions, explore different strategies and gain insight into the differences between the platforms.
Martech Fair
Meet leading technology partners at the Martech Fair. Discover the latest developments, ask your questions and discuss the challenges within your organisation.
Netwerking drinks
End the afternoon with networking drinks: an informal opportunity to exchange experiences, make new connections and continue the day’s conversations.
Event details
Thursday 29th of October 2026
De Tinfabriek | Amsterdamsestraatweg 5, Naarden
12:30 – 18:00 
Free attendance (includes drinks & bites)
Compare. Challenge. Connect.
The future of marketing automation is being shaped today. Will you be part of it?